AMJAD HAMOURI

The Designer & The House

My journey began with my father, where I learned the art of embroidery and color coordination. From that early stage, the beauty of colors started to capture my attention, and I became increasingly inspired by the elegance, beauty, and sophistication of women.

Over time, my passion became deeply connected to creating joy for women during the most meaningful moments of their lives. I was drawn to fashion because I wanted to be part of their happiness during evening occasions, engagements, and especially on their wedding day, helping each woman feel truly celebrated through her look.

I then decided to turn this passion into a profession. I traveled to Damascus to study the craft in its different fields and techniques. Later, I continued my journey in Beirut, where I developed my skills in fabric construction, hand embroidery, and detailed craftsmanship that enhance the beauty and uniqueness of each piece. I also completed specialized finishing courses, learning how to perfect every detail of a garment from beginning to end.

After that, I returned to my home country with the determination to build my own name and bring my dream to life. In 2006, I officially began my journey in fashion design.

Over the years, I established my own fashion house, specializing in tailoring, handcrafted fabrics, embroidery, and the artistic blending of colors. Yet the dream never stopped there.

Even today, with every new design, every new creation, and every new experience, I still feel as though I am at the beginning. True passion has no finish line, and every day brings a new beginning and a bigger dream.